The best marketing for a neighborhood shop has nothing to do with social media.
Five Low-Cost Marketing Ideas for Local Shops
Forget paid ads. Here are five marketing tactics that cost almost nothing and consistently bring repeat foot traffic.
Frequently Asked Questions
Does WhatsApp marketing actually work for local shops?
Yes — broadcast lists (not groups) sent at 6pm on Fri/Sat get the highest open rates. Keep messages short and personal.
How do I measure marketing ROI for a small shop?
Track footfall + average ticket size for the 7 days after each campaign. Even a basic before/after comparison beats no measurement.
Should I run paid social ads?
Only after you've maxed out free channels (Google Business Profile, WhatsApp broadcast, customer referrals). Paid ads have a steep learning curve.